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Anyone who has built a website for a builders' merchant knows the trick: put a decent brick calculator on it. Not because it sells bricks, but because it solves a real problem at the exact moment somebody has that problem. Small tools like that bring people back. They are the reason a visitor treats a site as somewhere to go rather than somewhere to land. Added value is what builds a community around a platform.

"Put the Bible online" is one of them. The text already exists. The structure has been settled for two thousand years. There is no cart, no checkout, no payment gateway. What could possibly go wrong? Just about everything, as it turns out. And that is exactly what made biblija.hr a useful proving ground for a handful of problems that show up on every large content project — only here they are easier to see, because there is nothing else around to obscure them.